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Keys Six Sigma, Incorporated

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Lesson Learned:  Make Believers Successful

Make Believers Successful1

You are better off making “believers” successful than converting those who don’t

In today’s business environment with the constant pressure to be more efficient and effective, it can seem we never have the level of resources we think are necessary to accomplish what we have been asked to do.  For Xerox’s Design for Lean Six Sigma Deployment, we were under a great deal of pressure to deliver our program with a constrained budget and deployment resources.  This constrained environment created some anticipated deployment challenges but surprisingly also created a new set of opportunities that ultimately helped our overall deployment. 

One such opportunity was focusing on the “believers.”  When we started our DfLSS deployment, our intention was to attempt to convert Xerox managers and other personnel to this new way of approaching their product development jobs.  We quickly realized that that was a significant task and we did not have the resources to tackle everyone at once.  We then shifted our emphasis to the believer population.  The believer population included those who were already applying the DfLSS tools and methods, advocate managers and the previously mentioned Pioneers who will be empowered through just training.  The focus was to take our precious resources to make these believers successful.  This included giving training preferences to those managers who were strong advocates, supported the program and created an environment where trained DfLSS candidates could practice their newly acquired skills.  We also made efforts to publicize those “believing managers” through a variety of internal media, showing the positive impact they and their reports made with DfLSS.  For engineers, we documented testimonials and created videos that highlighted engineers and the outstanding work they were doing.  This gave them exposure to their peers, immediate management and to upper management who became convinced that DfLSS was going to help overall product design productivity.   This manager and engineer exposure enabled people who were “on the fence” to seek out DfLSS advocates and have face to face discussions.  By making the believers successful, we made the entire DfLSS program successful. 

For the ergs of energy expended, I believe we got an overall better payback by focusing on the believers than if we focused on convincing non-believers.  As entire organizations, managers through engineers and technicians were trained and practicing their DfLSS skills, there became a bigger and perceivable performance gap between the believer organizations and those who did not.  Smart “Settler” managers and engineers would see the gap, seek out their peers and get on board with the program.  For those who choose not to embrace DfLSS, the performance gap grew to the point where certain actions to replace individuals were taken.  In the end, we found it easier and more productive to make believers successful than trying to convert those who did not.

1Norman E. Fowler, “Lessons Learned from an Unconventional Design for Lean Six Sigma Deployment”, Morrisville, NC, Lulu Press Inc., 2008.

 

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